Bad Hair Social Takeover

To support the launch of Hulu’s original film, Bad Hair, we developed a disruptive social media campaign that connected with the target audience and stirred thought-provoking conversation. We developed a unique, nuanced, and blended approach to the genre by combining elements of social commentary/satire, horror and 80s nostalgia to weave together assets that both intrigued and excited the new audience.

Watch the Bad Hair Social Takeover Recap

Our approach to the campaign resulted in the following in-world activations, stunts and content pieces:

• Instagram takeover featuring a nostalgic in-world rebrand of the account, a music video countdown led by classic notable VJs, faux beauty ads, custom idents and more.

• Launch of a 8-bit mobile and desktop game

• Engaging GIPHY stickers and gifs -- Talent social handle takeovers

• Her Hair Story takeover with outlet xoNecole